Google Inc. use of the BCG Matrix Essay Example | Topics and Well Written Essays - 3500 words

Google Inc. use of the BCG matrix - Essay ExampleThe paper presents an overview of Google and its core disdaines, and goes on to take over a strategic audit of the company making use of the BCG Matrix as well as the SWOT Analysis and the PESTEL analysis in a strategic audit aimed at identifying strategic issues set about the company and at making recommendations to get the company on a path to baffleth. The paper presents a critical analysis of the main issues that were surfaced in the strategic audit, and also undertakes a critical assessment of the BCG Matrix itself. The critical assessment of the BCG Matrix surveys various scenes on concept, undertaking a comparison and contrast of those perspectives, and calculation in on the relevance of the BCG Matrix in modern times and in the present scene of its use to undertake the strategic audit on Google. This latter exercise also looks at the suitability of the BCG Matrix versus other tools and frameworks for undertaking a strat egic audit in general and for undertaking a strategic audit of Google (Taggart and Harding, 1998 Google, 2013 Reuters, 2013). Finally, the critical audit and the critical assessment of the main issues that were surfaced in that critical audit, together with the critical assessment of the BCG Matrix itself, are all used to come up with strategy recommendations for Google to grow moving forward. ... e from the twin perspectives of concepts and frameworks used on the one hand and Googles business perspective on the other (Google, 2013 Reuters, 2013 Smith, 2002 Spee and Jarzabkowski, 2009 Ioana, Mirea and Balescu, 2009 Doole and Lowe, 2008, pp. 282-283 Armstrong, 2003 Hall and Saias, 1980, pp. 160-161 Zeithaml and Zeithaml, 1984). II. Company Overview Google Inc. is a technology company that operates on a globose scale. The company details itself as a firm that focuses on key business segments and areas of technology, and these revolve or so search, hardware products, products for th e enterprise, operating systems for mobile and other computing platforms, and online advertising. Google is present in more than 50 countries and territories, and reaches its reference through the use of 100 different languages around the world. The hardware business is primarily represented by Motorola, which caters to two distinct business segments consisting of the Home segment and the Mobile segment. Mobile is about mobile devices and corollary operate and products tied to mobile. Android is the popular mobile computing platform that Google owns and licenses for free to device manufacturers. The Home business segment on the other hand keys in on digital television and the use of associate access devices and services. Its Enterprise business consists in the provision of software platforms and services centered on Google Apps, Google Search, Google Maps, Google Earth, and a host of related platforms and cloud-based services that cater to vertical industries such as education, g overnment, and business.