Persuasion Essay Example | Topics and Well Written Essays - 1000 words - 1

Persuasion - Essay Example Emphasizing this particular issue, the objective of the essay is to develop an overview about the nature of message delivered through articles referred. Furthermore, in this essay, classification of the articles titled â€Å"Tough love for fat people: Tax their food to pay for healthcare† by Healy (2009), â€Å"Should fattening foods be taxed?† by Cafferty (2009) and â€Å"Americans against Food Taxes† by SourceWatch (2011) is done respectively, depending on the writing styles and the effects that they could generate on the common people. The major strength that could possibly be noted from the article titled â€Å"Americans against Food Taxes† is the group’s focus on the reaction of the common people regarding food taxes induced on government defined â€Å"unhealthy foods† (SourceWatch, 2011). Similarly, the articles titled â€Å"Tough love for fat people: Tax their food to pay for healthcare† and â€Å"Should fattening foods be taxed?† can be treated as informative sources reflecting on the ways general people are bound to suffer for such taxation, especially those who are not obese; thus, offering a contradictory point of view to the issue (Cafferty, 2009; Healy, 2009). The article by SourceWatch (2011), provides a clear indication of the ways the group, i.e. Americans against Food Taxes are supporting the people combating against food taxation, which might in turn, serve as an emotional base for the popularity of the article. As can be observed, the major strength of this articl e have been to draw attention of its readers towards aspects, which might be left overlooked when interpreting both the pros and cons of the issue concerning tax imposition on â€Å"unhealthy† foods. One of the key weaknesses of the article by SourceWatch (2011) is its focus on unveiling the arguments made by the Americans against Food Taxes group, funded by renowned beverage companies in the US.

Aston manor brewery Essay Example | Topics and Well Written Essays - 3500 words - 1

Aston manor brewery - Essay Example As mentioned in the methodology, information was collected from Birmingham City University electronic resources and official website. In addition, we have also collected the information from the client itself as well. This data was achieved from client presentation. The client also presented us with their latest market reports and markets trends they are currently experiencing. The client was basically asked three questions which was as follows:- What is the marketing planning in the 2013? What is marketing planning promotion between 2012 and 2013? Example something new and improve something. In the Corporate Social Responsibility, Aston Manor Brewery has made certain achievements, such as charity fund and sports aspects. But in the future, corporate will be in the new field take more social responsibility? Can you explain how to do that? After doing this market research project, I have become aware of a number of facts. Hence, the assignment has helped me to learn a number of new th ings which I considered to be the most useful knowledge I have gained so far in my career. The assignment has allowed me to gain both theoretical knowledge as well as practical knowledge. One of the moist essential learning from this resit portfolio was to know how a marketing plan is formulated. The information provided by our client pertaining to their marketing planning of 2013, I have become aware of the elements that are to be put into a marketing plan of a company or the factors considered by companies while formulating the marketing plan of their respective companies. Most interestingly I also become aware of the number of promotional techniques used by companies in promoting their products and services in the marketplace. I have identified that companies use different promotional techniques such as promotion through print media, broadcasting media, social media and several other traditional form of promotional techniques. Lastly, in terms of the theories I became aware about the importance of corporate social responsibility of the organizations. Having to revise my work, one thing became apparent to me is that client always needs the most appropriate solution to their problems. Moreover, in the context of the writing of the paper, I learnt several new things. For example, the introduction which I wrote about the company was simply discussing the company’s overview but hardly there were any discussions pertaining to the product portfolio of the company and the subject of the company. After revising the work, I came to know about the importance of providing introduction of a company pertaining to the subject of research. In addition, highlight the product portfolio of the company is also of similar importance. Hence, I believe the learning which I got after accomplishing this assignment is extremely important. Moreover, I also believe that these learning will allow me to excel in both academic as well as profession career. 7 items to submit in you r Portfolio from list of artefacts While suggesting the client about the marketing strategy they should be putting into practise for improving their market share are depth interviews, survey, competitor analysis, detailed target market analysis, internet advertisement, print advertisement, and e-mail or letter. The above are the 7 items chosen during the process of presenting the most appropriate marketing strate

Health Care in California Essay Example | Topics and Well Written Essays - 2750 words

Health Care in California - Essay Example Unfortunately, a large number of Americans cannot afford to finance the cost of health care, which has escalated in the past few years. Although Medicare and Medicaid health care system have been helpful in ensuring the provision of quality healthcare to every American, the system is not completely universal. This is true because most Americans still lack health insurance coverage. Although the Obamacare Act has attempted to improve health care quality to the people, California Health Care Foundation (2014) report shows that the system is discriminatory since it is selective and benefits only a few groups. California is among the states with the largest numbers of residents without health insurance. Unfortunately, the majority of these poor is low-income earners and cannot afford to finance their medical bills whenever they fall sick. Therefore, to improve the quality of life of the Californian people, there has been an increased need for the instantiation of health care reforms to e nsure universal coverage for all residents of California. This document will discuss the various health care reforms initiatives that have been implemented in California in the last three years. California is one of the most populous states in the country. At the same time, California has one of the highest numbers of people without health insurance cover. Accordingly, millions of Californian residents have not been able to receive the quality of healthcare they need. A California Hospital Association (2014) report shows that the majority of Californian residents are not receiving the care they need despite the state spending large amounts of money per individual on health care. Reports indicate that California, like most other states in the country, has underutilized preventive care, a situation, which has resulted in large spending on treatment. A CDC report also indicates that state has not prioritized offering quality health care services to its

Culture and Society in Japan Essay Example | Topics and Well Written Essays - 1500 words

Culture and Society in Japan - Essay Example They also attend the university for four years or join the community college for two years. Buckley (1998) indicates that of the total number of students, 90percent, and more graduate from high school. However, in higher learning institutions, at least 40 percent graduates, this shows the importance of education in the society of Japan. Those with disabilities are also considered but under separate schools. The country is keen to provide all individuals with equal educational opportunities hence, known to be one of the countries with high literacy rates in the world. According to Shields (2004), the year for most schools in Japan begins in April and has three terms. These terms are separated by spring, winter and summer holidays. However, the summer break is just one month. Students have an option to or not join the kindergarten when beginning. In 2000, the numbers of children in school were estimated to be half the total population of Japan. This was opposed to the requirements of t he state. According to Japan’s educational system rules, children who join the kindergarten must be 3 years and above and their parents have to meet the tuition fee required. At the age of 6 to 12 years, children attend elementary school known as Shogakkou. This is the first phase of the compulsory education in Japan (Okimoto and Rohlen, 1998). The curriculum in the Elementary school is divided into moral education, subjects, and special education. The subjects that are studied include languages, arithmetic, and life environmental studies, physical and moral education. In the special activities, students get involved in several club events. In this phase, students have play breaks and go on recess. Those between the age of 12 and 15 attend Chugakkou, which is junior high school. This phase is crucial for all students as it determines the future of an individual student. The performance here determines if one will get admission to a good senior high school or not. Joining a go od senior high school increases the chances of an individual to join the best universities and later attain a better career in life. In this phase, students have to extend after school and are required to attend Juku. Juku is a cram school that is meant to help students increase their knowledge grasping power and bright students are pushed to the next phase. Juku also assists students in the preparation of exams meant for high school entry. Entrance exams enable students compete for the best high schools. It is normal for students to be in school for 12 hours. This excludes the homework given and other different activities. This pressure on Japanese students prepares them to compete for high school positions. According to Dore and Sako (1989) the Japanese education System has special arrangements where students can also work full time, while attending senior high school part time. The Japanese education system has the following outstanding features that include; first, schooling occ upies childhood and adolescence stages completely, secondly, the development of the compulsory education both pre and post is privatized. Thirdly, under the single-track system, general education is preferred. Fourth, classmates are automatically promoted according to seniority. Fifth, the number of non-Japanese students and adults enrolled in different schools in Japan is low. Sixth, the country is known to have high education achievement

FEDERAL CONTRACTING ISSUES Term Paper Example | Topics and Well Written Essays - 1000 words

FEDERAL CONTRACTING ISSUES - Term Paper Example CCR is the official free on-line registrant database for the US Federal Government that collects, validates, stores and disseminates data in support of agency acquisition agency acquisition and award missions (BPN, 2011). After training and being registered, one can start soliciting for opportunities to do business with the federal government. In some instances, businesses offering similar products or services team up to solicit the federal contract opportunities. The law requires the large prime contractors to come up with opportunities of subcontracting with small business ventures. For this assignment, our company, Global IT & Office Solutions Ltd that specializes in computer solutions and office machine repair and maintenance services would like to offer these type services to the government agencies. This type of business falls under category NAICS 811212 (SIC 7978, FSC/ PSC code 74) which comprises of establishments primarily engaged in repairing and maintaining computers and office machines without retailing new computers and office machines (NAICS, 2011). To register the following information was provided: Data Universal Numbering System (DUNS) Number provided by Dun and Bradstreet; Tax Identification Number (TIN) and Tax Payer name used in federal tax matters; statistical information about the business; and Electronic Funds Transfer (EFT) information for payment of invoices (BPN, 2011). Global IT & Office Solutions Ltd is based in Erie, PA and was founded in 1997 to offer computer and office equipments repair and maintenance services to our esteemed customers who range from individuals, institutions, government agencies and multinational corporations. We service all models and makes of computers and office equipments. Our strength is based on keeping up-to-date with technological advancements; highly trained, experienced and

Jacqueline Kennedy Onassis Essay Example for Free

Jacqueline Kennedy Onassis Essay Jacqueline Lee Bouvier was the great great-granddaughter of â€Å"a potato-famine Irish immigrant† who worked as a superintendent of the public schools of New York City (TV. com, 2007). Her father was a handsome Wall Street banker by the name of John Bouvier III (â€Å"Jacqueline Kennedy Onassis†). She spent the early years of her life between East Hampton and New York City. Attending some of the finest private schools, Jacqueline learned to ride as well as write stories and poems. As a matter of fact, she won an equestrian championship at the tender age of five (TV. com). She was an artist to boot, and she knew ballet. Jacqueline had a sister with whom she arrived later in Newport near Washington D. C. where her stepfather’s home was located (â€Å"Jacqueline Lee Bouvier Kennedy†). During the depression, her parents had lost their wealth and divorced (â€Å"Jacqueline Kennedy Onassis†). In 1947, Jacqueline was named â€Å"the Debutante of the Year (â€Å"Jacqueline Lee Bouvier Kennedy†). Despite her â€Å"social success,† she desired to continue studying (â€Å"Jacqueline Lee Bouvier Kennedy†). As a student of Vassar, she had the opportunity to travel far and wide. She spent an entire year in France before her graduation (â€Å"Jacqueline Lee Bouvier Kennedy†). After all, in her youth Jacqueline had dreamt of taking up photography as a profession in France. She had also dreamt of living an absolutely bohemian life in Paris (Melloy, 2006). All of her dreams were not realized. Nevertheless, Jacqueline grew to love the people of France (â€Å"Jacqueline Lee Bouvier Kennedy†). She also got to work as an Inquiring Photographer for The Washington Times-Herald. This was her very first job. When Jacqueline won a writing contest that was sponsored by Vogue magazine, she was offered the chance to work with Vogue as well. But, she turned down her prize offer to work with the magazine (TV. com). Besides John F. Kennedy and the rich Greek-Argentine, Aristotle Onassis, whom she married a few years after the death of the President Kennedy, Jacqueline is known to have dated Frank Sinatra, Gianni Agnelli, Marlon Brando, Peter Lawford, Warren Beatty, William Holden, John Husted, Jr. , and Maurice Tempelsman (â€Å"Who is dating Jacqueline Onassis,† 2007). No wonder she was considered the most beautiful and glamorous lady in the United States (Melloy). Besides, she was a rather enchanting lady as far as her spoken language was concerned. Some of her interesting quotes include the following: (1) â€Å"I dont think there are any men who are faithful to their wives;† (2) â€Å"There are two kinds of women, those who want power in the world and those who want power in bed;† (3) The one thing I do not want to be called is First Lady. It sounds like a saddle horse;† (4) â€Å"I always wanted to be some kind of writer or newspaper reporter. But after college I did other things (TV. com). † The wedding dress that Jacqueline wore the day she married Kennedy is known to have taken two months to tailor and fifty â€Å"yards of ivory silk taffeta (TV. com). † Despite her love for Kennedy, the latter is known to have had a large number of flings with different women. He also gave to Jacqueline a â€Å"dose of Chlamydia,† which she believed was responsible for her miscarriage, followed by a premature delivery of a child who did not survive (Melloy). Melloy suggests that Jacqueline’s non-Hodgkin’s lymphoma toward the end of her life may also have been caused by Chlamydia. What is more, it was not just Kennedy who had betrayed her. Jacqueline experienced physical abuse during her marriage with Aristotle Onassis. Thus, Jacqueline Kennedy Onassis was a glamorous and a tragic figure at the same time (Melloy). References Jackie Kennedy. Think Quest. Retrieved Nov 18, 2007, from http://library. thinkquest. org/TQ0312172/flkennedy. html. Jacqueline Kennedy Onassis. The Biography Channel. Retrieved Nov 18, 2007, from http://www. thebiographychannel. co. uk/biography_story/130:2380/1/Jackie_Kennedy. htm Jacqueline Lee Bouvier Kennedy. The White House. Retrieved Nov 18, 2007, from http://www. whitehouse. gov/history/firstladies/jk35. html. Melloy, K. (2006, Apr 8). The Secret Memoirs of Jacqueline Kennedy Onassis. Retrieved Nov 18, 2007, from http://www. edgeboston. com/index. php? ci=ch=entertainmentsc=bookssc2=reviews

Examining case studies as a research method

Examining case studies as a research method Article Assignment : CASE STUDIES Abstract : Case Study one of the approach of methodology to get result and also get data collection. Case study are famous in the social science field. This field give big explanation in many things include the social behavior. Case study also can have or perform in information management / knowledge management or library science field. This article also explore about the category of the case study, the advantages and disadvantages, weakness and also the applicability of this case study method in term of information management. Keywords Case Study, Academic Library, Research, Quantitative, Qualitative, Information Management Introduction Research can be defined as a process of systematic method to enquiry and investigate of the field. By doing the research, it can help to solve problems, increase knowledge to the researcher. Beside that the research can be part of the researcher to get now or most interesting features, then it can helps the researcher to have an opportunity to clarify, follow and confirm the new things with their interested in the topic or subject. Collis , Hussey, (2003) had stated the use of research which is to : Analyze and explore the general issues To appraisal and produce the new and obtainable knowledge To identify and investigate the problems and situations that existing To gain and generate the new ideas or knowledge To explain and state the new phenomena To develop and create the system, procedures and policies Definitions of Case Study Case study is the one of the research method and methodology. Case study is an applying an exhaustive approach which is the researcher focuses on only one specific instance of the phenomenon to be studied. It’s also only a instances in order to study the original or phenomenon in depth. From the article case study as a research method by Zaidah Zainal, (2007), stated that case study allows the exploration and understanding of complex issues. It can be considered a robust research method particularly when a holistic, in-depth investigation is required. Gulsecen Kubat, (2006) stated that case study recognized as a tool in many social science studies, the role of case study method in research becomes more prominent when issues with regard to education. A case study offers an opportunity to study a particular subject, example one organisation, in depth, or a group of people, and usually involves gathering and analyzing information; information that may be both qualitative and qua ntitative . The American Heritage Dictonary of the Engish Language , (2000) defines case study as a detailed comprehensive study of a unit such as a business or a business division that stresses factor contributing to its success or failure. Another definition is a detailed analysis of a person or group, especially as a model of the medical, social phenomena, psychiatric and psychological. Yin ( 2009) believes that relative samples used in either large or small, cannot change to one or more research into the macroscopic study. Single case can be accepted by meeting challenge objectives case studies. Beside that, Yin (2002) defines the case study research method â€Å"as an empirical study that investigates a contemporary phenomenon within its real-life context which is when the boundaries between phenomenon and context are not clearly evident; and in which multiple sources of evidence are used. Besides that he is also mention that a a design of the case study should be considered when first is the focus of the study is to answer â€Å"how† and â€Å"why† questions; second, the reseacrher cannot manipulate the behavior of those involved in the study; third, the reseacrher want to cover contextual conditions because you believe they are relevant to the phenomenon under study; or fourth, the limitations are not clear between the phenomenon and context. Other than that, Zaidah (2007) also stated that the past literature show the application of the case study research and method in many areas and disciplines in all types of media. Category of the case study The category of the case study are being categories by three, first is exploratory, descriptive and explanatory case studies. The exploratory case study can be explain as case studies set to explore any phenomenon in the data which serves as a point of interest to the researcher. For an example, a researcher conducting the exploratory a case study and the case study include the all data collection, research question and etc. The second category is descriptive case studies. This category of this case study explains about natural phenomena which happen within the data in question. For an example, the question like what different strategies use. The descriptive case studies may use in the narrative form like using the pattern matching procedure and so on. The third category is explanatory case studies. This examine the data deeply in level to explain the phenomena of the data in order. The explanatory case studies investigate the complex and multivariate cases. This complex theory explain the three theories of the phenomenon and study. Case study is one of the offers an opportunity to study of the particular subject. For n example, the case study can do the research at organization , the target group of people which usually involves collect, gathering and analyzing the data and information. And the information can be gets from qualitative or quantitative. Basic types of the case study design. Figure 1 : Types of Case Study Strength and Weakness of the Case Study Weaknesses Case studies include and involve the small sets of data for an example as one or two companies. that may conduct the researcher to get and gain some insights about the trends or viral in the relevant industries. For example, the case study about the Honda Company might be used to generalize about similar companies in the automobile industries. The data or information is a reasonable to the company that chosen as a source of data. But the case studies involve small data and so that conversational empirical techniques cannot be used or where they are used. Strengths. The case study method involves detailed, holistic , futuristic investigation in all aspects and can utilize a range of different measurement techniques such as a methodological tool. The data can be collected over the time and related to the industries. The histories or the stories that can be told about the company are also something’s that can be assessed and documented not just empirical data. There are 8 steps to conducting a case study: 1) set up the broad case to investigate 2) set up the research questions 3) Select the particular cases to be used 4) Determine data gathering and analysis techniques 5) Prepare to collect of the data 6) Collect the data 7) Analyse the data 8) Prepare the report Methodology Review : Applicability of case studies method in context information management In term of the applicability in context information management, as we know, information management nowadays is developing to manage the information. To understand what information management is, the researcher nowadays interest to more case study in this field or area. Nowadays there are lots social scientist do the research. The information management are include the how to manage the information. By doing the research or case study in this area, the researcher must know the trend of the current research or issues . It’s important to know the trend because it making easier to the future study. For example, if the researcher do the research or case study on the impact of use the media social, the researcher must know about the previous research and need to suggest he future reading to the reader. Besides that, by doing the case study, it allows the researcher to explore deeply the issues. Information management more to understanding how to manage the information, the type of the information and so on. Case study have been use in information management research to suggest various types of findings. The approach of case study method also can develop many theory and model such as utaut model 1 and 2 , TAM models and so on. The case study can give comprehensive understanding on the phenomena or the specific field in information management. It is helps the researcher by doing the decision making. Conclusion In the nut, case study methodology are most important method to investigate deeply certain field. Nowadays, Case studies being speedily increasingly famous among the qualitative and quantitative researchers. This types of methodology provide the flexibility on the development, design and the methods’ technique in the case study. Moreover, case studies are consider to use I many research that can be the other alternative in qualitative or quantitative research because of case study is the best of methodology in research. Moreover, case studies observe many variables or elements to complete the event or research. Case study using documents, observation and also the interviews as the main sources of the information. Most the case study assigns and allocate the point from the case study. Supporter or the researcher will hold which means that it is depends on the situations behavior. The good case study must have creativity, the design, innovation in the context of the research. Yin (2009), also mention that case study can relies with many sources Yin (2009), also mention that all handle with the technically in Case Study, characteristic situation where there will be a lot of variables of interest field than data points , and as one result. Case study also relies on multiple sources of proof, with data needing to converge in a triangulation as a result. The case study also give benefits to prior development of theoretical propositions to guide data collection and analysis 1 | Page