Heroes and Saints (Play Response) free essay sample

Moral featured a key issue in the public arena that endures some twenty after four years. It Is clear that the individuals of the district are adapting to wellbeing dangers and malady because of the debased water and everyday environments that they are compelled to live in. Authorities quietness the ladies who are sufficiently gallant to go to bat for their right. It is difficult to roll out an improvement when ones right to speak freely is continually abused. Models and Amphoras encounters are instances of this infringement of right. The main scene opens with Impart conversing with a journalist about the strange occasions happening in McLaughlin. Her thought about Gloria Is horrified by her standing up and sentences her while conversing with her child Mario (Moral 96). Bestow encounters direct the negative impacts the drinking water has on her neighborhood and attempts to make others progressively aware of this so as to put an end. She calls attention to that particular medical issues, for example, malignancy, tumor, birth deformities, and unnatural birth cycles that re associated with the utilization of pesticides. We will compose a custom paper test on Legends and Saints (Play Response) or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At the point when she enthusiastically shows her thought about her accomplishments, Gloria responds by tossing her out Like a more odd (Moral 129). This Is one more case of how she is hushed by authorities as well as by her closest companion. Bestow brings the medias consideration regarding a dissent that she composes In Sacramento and she is viciously beaten by the police. In the wake of leaving the emergency clinic her reaction was, pees, that political got something else coming on the off chance that he figure he could remove mi passâ ¶n (Moral 135) .This Is not the first run through where somebody attempts to end Impart In endeavor to quietness her yet she seeks after to battle for what she trusts Is correct. In the event that this were another individual, she may have recently stopped, as many others have. Individuals can unfortunately endure a limited amount of much maltreatment, agony, dismissal, and analysis. Authorities in the past have hushed activists in these structures. Moreover, Impart is even terminated from her Job for mobilizing. Her administrator said that it influences the laborers confidence (Moral 117).Cereal, the head of human measurement, Is much progressively stricter because of her physical inability and this outcomes In individuals controlling and persecuting her. Her mom keeps her bolted up Inside of her home, to her benefit and Criteria even brings up that she can't roll out an improvement on the off chance that she cannot be seen (Moral 113). While trading words with Juan during their first gathering, she closes the scene by expressing Unable to talk openly. (Moral 109) She knows about the way that individuals are not generally allowed to unreservedly practice this right. Later Juan peruses In the paper that saints are killed for revolting against the overspent, another case of authorities savagely quieting those with contradicting sees (Moral 139). Moral depicts the apparent segregation that activists have confronted and keep on looking inside society. At the point when individuals attempt to talk and to roll out an improvement, people around them with a customary attitude feel compromised. These individuals become the oppressors, be it a companion, relative, or government official they reprimand, beat, or Incarcerate activists In request to decrease their ability to speak freely. After such a large number of signs.

An Overview of American Symbolism essays

An Overview of American Symbolism papers An image is something that represents or recommends something different as a result of relationship, affiliation, show, or unplanned similarity. (Merriam Websters Collegiate Dictionary 1194). These meaningful perfect works of art have been both made and crushed by war. These wars have brought about making these various images of opportunity. As America has advanced after some time, the American banner, Star-Spangled Banner, Statue of Liberty, Bill of Rights, Constitution, and Liberty Bell has become the center of American images. The American banner was first structured by Francis Hopkinson and sewn by Betsy Ross, a sewer of Philadelphia. The banner comprised of thirteen stripes and stars speaking to the thirteen provinces. The thirteen stars of the American banner were orchestrated around to mean the solidarity and correspondence of the settlements. The red on the American banner is in portrayal of courage, the blue is equity, and the white is freedom causing this to imply what our nation will consistently depend on (Ryan 29-30). The banner typifies the rights, freedom, and vote based system of the United States (The Pledge of Allegiance 11). The banner was first flown over schools in Colrain, Massachusetts, as right on time as 1812. Today, the banner was then the motivation to the production of the Star-Spangled Banner. The banner is flown in national and state parks, open structures, games, and ports of passage (The Pledge of Allegiance 7-9). At the point when the banner is stream topsy turvy, the indication of pain is known. Pioneers place a banner where they land to show that somebody from their nation has been there. For instance, on each Apollo crucial the moon the banner was put at the arrival site speaking to America. The banner is set at half-staff when the need to respect someones passing is emerges (Ryan 2-5). Banners are on pins, shirts, marches, and homes for the imagery of the energy of the United States (The Pledge of Allegiance 12).... <!

The Desire of Love in “A Mercy”

â€Å"Love is the powerful want to be wanted compellingly. † †Robert Frost The origination of adoration all through the novel changes definitely from guiltless to a feeling of abandonment. The manner in which Florence gives her affection for the metalworker outlines to the peruser her freshness with the feeling. Love was a really troublesome subject to compose on account of the way that the novel was described by such huge numbers of various characters from start to finish. The incongruity based on adoration is was fundamentally the way that the metal forger doesn’t feel a similar route for Florence as she feels for him.Later on in the novel I saw lastly comprehended the title of the novel â€Å"A Mercy. † It was basically a direct result of the Love of a human. Shown in the finishing up passages Morrison states â€Å"It was not a supernatural occurrence. Presented by God. It was a leniency. Offered by a human. † Love is regularly characterized as an extraordinary sentiment of profound love, and the manner in which Florence communicated her adoration for the metalworker stressed her childhood in age as well as with the feeling itself. Florence gave steady indications of desirously and sharpness since she had the option to deal with such affection.She was normally severe with the idea of her mom parting with her when she was more youthful, not knowing the purpose behind her mother’s objective choice. One way Florence demonstrated her desirously was the point at which the metalworker embraced a little youngster and started giving him more consideration than he gave Florence. Florence, overwhelm by desirously and rage got into a physical fight with the little youngster and at long last wound up breaking the child’s arm. Florence says in part 9 that she didn’t attempt to hurt the youthful fellow, she basically needed him to quit crying, yet she additionally proceeds to state how she heard his shoulder break howe ver proceeded in any case (164).This is the thing that drives me to believe that it was done out of her desirously and rage and not by different less unsafe methods. The episode not just caused a colossal question among her and the metalworker however it likewise anticipated to the peruser that Florence couldn't acknowledge the way that the smithy could show love for another person, other than her. â€Å"You see the kid down and accept terrible about me beyond a shadow of a doubt? † (165) Florence broadly expounds talking about how the metalworker came into the room and his prompt supposition that was that Florence had planned something for hurt the boy.The extract that I think hurt Florence the most (165) was the point at which he said to her â€Å"You are only wild. No requirement. No brain. † Basically disclosing to Florence she is as wild as an open air creature and can’t control herself or her feelings. Like a little child Florence pines for freedom and con sideration however yet from the exercises that Florence experienced from before, she likewise fears abandonment. As I expressed previously, Florence and the metal forger got into a physical quarrel and the metalworker wound up striking Florence and he deserted her by advising her to leave the nearness of him and his received son.Not just did the smithy mean to hurt Florence truly however he likewise endeavored to hurt her verbally on the grounds that after her advised her to leave his quality her considered her a (166) â€Å"slave by decision in both kid and psyche. † In the novel Morrison looks at this feeling of surrender to that of a natural inclination Florence felt when she was surrendered during childbirth. Realizing that that occasion terrified Florence adversely forever, it truly enables the peruser to feel the fierceness of the enthusiastic exciting ride Florence is feeling now in the novel knowing she simply lost a man she gave it a second thought so profoundly abou t.The love Florence has/had for the metal forger soon des and go basically to disdain since she still can’t understand the slip-up she made in harming Malik. Indeed as I would like to think the metalworker wasn't right for striking her yet she was to some degree fortunate that that was everything he did. (184) Later, on in section 11 Florence explains more on her end cites in part 9 which was â€Å"the hooks scratch and scratch until the sledge is in my hand† (167).But in part 11 Florence gets into another tussle with the metal forger (184) in which she hits him with a mallet and cuts him seriously with tongs before she flees. Later on in this part and the previous section (195) is the place perusers realize why the novel is titled â€Å"A Mercy. † The epic is named for Jacobs consent to spare Florence from a real existence that would have been more regrettable than the one she experience on the Vaarks ranch. â€Å"It was Not a supernatural occurrence gave bu G od. It was a benevolence. Offered by a human†

Why Nobody Is Talking About Research Paper Writing Help and What You Need to be Doing Right Now About It

Why Nobody Is Talking About Research Paper Writing Help and What You Need to be Doing Right Now About It If you're unable to fulfill the deadline of your research paper either owing to a workload of different tasks of your college or your own inability to handle that, then it's much better to look for research paper writing help, which will be able to help you in completing the task before the deadline. You also need to know the way that your research paper will be evaluated. Each assignment paper calls for a deep understanding linked to the assigned topic and obviously skilled to do research to collect data from various resources. A Your religion research paper is going to have good effect on your general performance. Research Paper Writing needs a whole lot of hard work and also university students must do lots of research. You need to make sure you've an apparent being familiar with what your professor is seeking to get. Same thing will occur if you decide to compose a tough paper and miss the deadline determined by the professor. You are likely to love our work. If it's so, then you'll be having some challenging time for a student along with being a writer. Well, you came to the appropriate place. Riding on the huge experience and knowledge you're assured to get your customized paper that's error free delivered within 12 hours. Many are highly-reputed. The absolutely free draft is among the most appreciated among its expert services. The Key to Successful Research Paper Writing Help The prior research paper writing services are intended to help any individuals that might be experiencing difficulties in customizing their own parts of work. You may get in touch with your writer through our support department should you need to specify some essential points to get your work more customized. It is possible to send us a message with the kind of paper you need and your email address so that we can get in touch with you to get thorough information about your assignment and to permit you to complete your details in our on-line order form. You can depend on us for any sort of writing services. Clients from all possible fields like medical, engineering music and company can place their research paper writing help request on our site and they'll be promised the very best result. You should work with experts that understand how to observe time, people which will not only satisfy your demands but also do so on time. As a result, if you're searching for a trustworthy writing agency that eagerly helps its clients reaching academic goals readily, then you're definitely at the correct spot! Research plays a pivotal role as without it's not possible for one to write anything as it's the origin of the knowledge about which you're going to write. Whatever They Told You About Research Paper Writing Help Is Dead Wrong...And Here's Why On ordering your religion paper with us, be sure that you will receive a paper written by the ideal religion writers in the whole industry. If you simply want a person to compose your paper, you should search for internet paper writer. You may eve n begin writing the true term paper and discover that it's really hard going. Concluding a research paper is simpler than you believe. Who knew essay writing might be so tough. You may easily buy unique college essays and don't neglect to tell friends and family about it. If you've got no interest in this issue you've chosen you have hardly any probability of writing a persuasive essay. Right here you'll have to generate a clear outline that's certainly dependent on your purchase research papers coursework prepare. So for those who have an essay assigned that you will need help with, you can purchase essay online cheap from us. Secondly, be certain you determine what it is that you're anticipated to accomplish within your essay. The way to the perfect essay is by way of WritePaperFor.Me. Our custom essays might help you comprehend the peculiarities of a prosperous paper, so you've got an. Writing a research paper includes surveying an area of knowledge to get the most effective possible data in that area. Research papers are a fundamental part of academic curriculum. Choose any of the aforementioned topics that you find interesting and just start your research. Your research needs to be thorough and never neglect to recheck.

Transcendentalism Essay - 1545 Words

Research Skills Paper – Transcendentalism Introduction: The transcendentalism movement first came to be in the mid-19th century as a rebellious reaction to the Age of Reason, illustrated by Thomas Paine, and an overall conformist mindset in their rational way of thinking. Primarily started in New England, Ralph Waldo Emerson was a key component in this new philosophical era of intuitive, spiritual thinking. His unique style of literature (such as Self-Reliance and The American Scholar) as well as Henry David Thoreau’s Walden brought objective ideas into the open, while critiquing the general state of intellectualism and spirituality at the time. The core of the values of transcendentalism can be stemmed from a mix of Hindu teachings and†¦show more content†¦To be great is to be misunderstood† (Emerson, 63). In this quote, you can analyze that Emerson knew that the idea of this type of thinking would not come so effortlessly to people and there would be objectivity. However, others would join him and the ones who did would stick to their new belief rather than going back to their original ways just because people did not agree with them. An example of this would be the author, Henry David Thoreau, a friend of Emerson’s and his book Walden. Instead of writing a book that speculated on the meaning of life, he was hoping to know it from experience. He did this by escaping to a place of true introspection, by living in a cabin a couple kilometers from Concord, Massachusetts along Walden Pond for two years. He continued Emerson proposed ideology by living it himself in a place where he considered to commune with nature and be completely self-reliant. He writes, â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not when I came to die, discover I had not lived† (Thoreau, 22). Thoreau achieved this value of transcendentalism by promoting peace and harmony beyond on eself and found himself engulfed in a spiritual journey without modern conveniences and traditions of conformity life. As I read these essays by these famous authors, this got meShow MoreRelatedEssay on Transcendentalism1619 Words   |  7 Pages Transcendentalism nbsp;nbsp;nbsp;nbsp;nbsp;Many people have theories and philosophies about life in general. There have been hundreds of thousands of books published by many different people on the ideas of people in the past and the present. Transcendentalism falls in amongst all of these ideas. There have been articles, essays, poems, and even books written about this subject. Transcendentalism has effected many people since the philosophy was first introduced. The idea was complex andRead MoreEssay on Transcendentalism vs. Anti-Transcendentalism778 Words   |  4 PagesIn the mid-1830s, Ralph Waldo Emerson created a belief called Transcendentalism. He wrote the essay, â€Å"Self Reliance† and Henry David Thoreau, another Transcendentalist wrote an essay called, â€Å"Walden.† Both works of literature focus on the Transcendentalism belief. In â€Å"The Minister’s Black Veil† by Nathaniel Hawthorne, Hawthorne reveals both Transcendentalism and Anti-Transcendentalism throu gh the attitudes of the characters. Therefore, â€Å"The Minister’s Black Veil† can be compared and contrasted withRead MoreTranscendentalism Essay1866 Words   |  8 Pageswe will work with our own hands; we will speak our own minds† This message encompasses the whole ideology of transcendentalism. The transcendentalist were a group of individuals attempting to pave their own path in the world. Without them the progression of women’s rights, anti-slavery laws and various religious movements would slow tremendously. The American history of transcendentalism is often attributed to the struggles of a single man. In early 1831, Boston pastor, Ralph Waldo Emerson, who hadRead MoreTranscendentalism Essay1384 Words   |  6 Pagesis the condition of a consciousness. One answer to creating this essential growth in spirituality is Transcendentalism. Transcendentalism is the rebellion of one’s soul against the societal laws that humanity upholds. It is the integrity of a being and the healing of a scarred mind through nature. Ralph Waldo Emerson was a major figure in transcendentalist literature and wrote two separate essays, one being named â€Å"Self-Reliance†, and the other â€Å"Nature†. Spiritual growth of all kinds is motivatedRead MoreEssay on Transcendentalism945 Words   |  4 PagesTranscendentalism The highly religious philosophy of Transcendentalism developed as the response of a group of people who felt that it was unnecessary to practice a religion (and live a life) that was based on fear. The first Transcendentalists set out to create a more liberal way of life that allowed for personal growth, justice and freedom. To truly understand the implications of Transcendentalism and why Transcendentalists believed what they did, one must first look at the root of TranscendentalismRead MoreEssay on Transcendentalism1016 Words   |  5 PagesEmerson and Thoreau and their Perspectives of Transcendentalism Imagine a world where each individual thought for himself, not allowing other outside influences to mold his ideas. We currently live in a society in which a single clip on television, quote from a newspaper, or opinion from a peer can consequently determine how one thinks or the outlook they have on a topic. In Self-Reliance, Emerson states, A man should learn to detect and watch that gleam of light whichRead MoreThe Transcendentalism Movement Essay658 Words   |  3 PagesI picked the Transcendentalism Movement because I found it to be very interesting. From all the different literary movements we had to choose from Transcendentalism seemed the most revolutionary. It was an entirely new way of thinking for America back in the 1800’s. The Transcendental Movement started around 1835. The movement was all about individualism and spiritualism. The idea was that you could achieve true spirituality with god not through the doctrines of man but through communionRead MoreTranscendentalism Essay807 Words   |  4 Pagesis struggling to find their inner self can trust several of the ideas of transcendentalism. In fact, Thoreau and Emerson include the ideas of optimism, intuition, and originality in many of their pieces of literature. It is clear that a teenager who is struggling developing their character should connect with the transcendent ideas from Thoreau and Emerson. Students struggling with themselves can benefit from Transcendentalism articles in order to help them become more optimistic. Thats because theRead More Transcendentalism Essay563 Words   |  3 Pages Transcendentalism Back in the 1800s, people trusted in their innersoul. it was called transcendentalism. People like Emerson and Thoreau were transcendentalism. They didnt think with their heads. They do things like in their first impression. If they sees that a tree is violet, they will paint it violet. During that era, Romanticism was party of it too. Ideas of Romanticism with transcendentalism. In our everyday life, we use transcendentalism. We use our head to think and our hart to feelRead MoreTranscendentalism Essay617 Words   |  3 Pagesï » ¿Transcendentalism is a movement that started in New England in the early to mid nineteenth century. It was created as a protest against the general culture at the time, straying away from the mindless doctrines of the churches. I think that Thoreau, Emerson, Whitman, and Dickinson did a good job of explaining what Transcendentalism is really about, which is that death is coming for everyone. Our Town stands out to me because it doesn’t use any props, and its strong symbolism that makes a point

Shooting An Elephant By George Orwell - 867 Words

Shooting an Elephant The short story â€Å"Shooting an Elephant† by George Orwell describes Orwell’s experience as a police officer of a town in the British colony of Burma. George Orwell, a military occupier in the Burmese land is much hated by the civilians. The hatred he receives from the locals makes him despise the British Empires mistreatment on the Burmese people. However, he also resents the locals in the village for revolting against him, for he is only a worker of the British Empire. â€Å"Shooting an Elephant† by George Orwell discusses the author’s views and experience on peer pressure through the structure, quality, and applicability of the information shared. The incident that took place was when a domesticated elephant escaped from its chains, and was causing harm to the villagers and their property. The â€Å"mahout† – a caretaker of the elephant went searching towards a different route which happened to be 12 hours away; the only solution in stopping this berserk elephant was by shooting it. George Orwell, the police officer who works in Moulmein, Burma was conflicted upon shooting or not shooting at the elephant. Orwell felt pressured by the villagers when confronting the elephant. As he walked towards the field, a large sum of the village was following close by. The villagers felt a wave of excitement as they saw the gun in Orwell’s hand; to witness the killing of the elephant was seen as a joyous celebration in their eyes. The villager’s excitement in witnessing theShow MoreRelatedShooting An Elephant By George Orwell1246 Words   |  5 PagesSalma Kingu Professor: Michael English: 1301 Essay 2 Summer: 06/26/2017 â€Å"Shooting an Elephant† by George Orwell In the 1950, George Orwell was a police officer during the British Empire in lower Burma, India who was ill- educated and secretly hated his job due to the dirty works and evil of colonialism; George Orwell wrote the story about shooting an elephant. Shooting an Elephant is a story which describes how the British occupiers were badly treating the Burmese by killing and terrorizedRead MoreShooting an Elephant by George Orwell 884 Words   |  4 Pagesappeared normal as usual. I was only in the kitchen for five minutes when I heard my brothers screaming my name. I rushed over to the screams which led to my room. My brother’s faces were pale with fright while they waited outside my room door. It was as Orwell once mentioned, â€Å"Evidently there was something that the children ought not to have seen† (pg. 231). They pointed towards the birdcage and I immediately started thinking if I’d forgotten to feed the birds. While I gently removed the towel that I pl acedRead MoreShooting An Elephant By George Orwell1670 Words   |  7 Pageseventually caused me to comply. In â€Å"Shooting an Elephant,† by George Orwell, Orwell faced a similar dilemma. â€Å"Shooting an Elephant† is an essay that depicts Orwell’s conflictions about shooting a rampaging elephant while he served as an Imperial policeman in Burma during British colonial rule. In his essay, Orwell describes the difficult decision of whether or not to shoot the elephant and why he made his decision. Although he did not initially want to shoot the elephant, the social pressure of being surroundedRead MoreAnalysis Of Shooting An Elephant By George Orwell988 Words   |  4 PagesEric Arthur Blair, or commonly known as George Orwell, is the author of many compositions. Blair, the author of two of the most famous novels of the 1920s; Animal Farm and Nineteen Eighty-Four, was born in Eastern Indian. He joined the Indian Imperial Police in Burma but resigned in 1927 to become a writer (BBC). Orwell’s style of writing can be described as bold and vivid. He puts the truth in his writing. Orwell’s novel, â€Å"Shooting an Elephant,† was published in 1936. In the novel, a colonial policemanRead MoreShooting an Elephant by George Orwell Essay585 Words   |  3 PagesShooting an Elephant by George Orwell In his essay Shooting an Elephant, George Orwell explains how the controlling authorities in a hostile country are not controlling the countrys population but are in fact a mere tool of the populous. Orwells experience with the elephant provided the insight for his essay, and gives a clear example of the control the natives have over the authorities. The authorities in Lower Burma were there to police the state that their government controlled, butRead MoreShooting an Elephant bye George Orwell1019 Words   |  4 Pagesmeans a loss of dignity. George Orwell’s short story, â€Å"Shooting an Elephant†, is an ideal example. In the story, Orwell, the main character, works as a policeman in Burma in the 1930s for the British Empire. One day, an elephant tramples loose, and although Orwell has no intent on shooting the elephant, a mob of native Burmese pressures Orwell to shoot the elephant. He reluctantly acquiesces to prevent being humiliated. After that experience, Orwell writes â€Å"Shooting an Elephant† to demonstrate nativeRead MoreAn Analysis Of Shooting An Elephant By George Orwell1147 Words   |  5 Pageswhere he is hated and pressured by a large number of people. George Orwell had made up his mind that imperialism was an evil thing and the sooner he chucked up his job and got out of it the better. As for his believe, â€Å"he was theoretically and secretly all for the Burmese and all against their oppressors, the British.† In the short story, â€Å"Shooting an Elephant†, George Orwell is face with an incident that leads him to shoot the elephant at the end of the story. Trough out the story he is faced withRead MoreGeorge Orwell s Shooting An Elephant 1114 Words   |  5 PagesShooting an Elephant : George Orwell Since the publication of George Orwell s, Shooting an Elephant in 1936 many philosophers have engaged in conversation about humanity, violence, politics, power, dominance, race, culture and principles. Orwell was in fact a genius plain and simple, though in a very complicated way(Firchow 94). He brings you into the essay with his lucid and vivid details the entire way through from the setting I remember that it was a cloudy, stuffy morning at the beginningRead MoreGeorge Orwell s Shooting An Elephant894 Words   |  4 Pagesdescribed by George Orwell, in his short story, â€Å"Shooting an Elephant†(Orwell). In this story, Orwell delicately explains to his readers how society is influenced by peer pressure. The story was set in Burma in 1936 and begins with a low self-esteemed police officer just trying to get through day- to- day life. His life takes a turn when he is suddenly faced with the decision to shoot an elephant to please a crowd of spectators. Believing that his act ions are wrong he shoots the elephant anyway andRead MoreAnalysis Of Shooting An Elephant By George Orwell727 Words   |  3 PagesGeorge Orwell is an internationally acclaimed author that has been praised for his awareness of social injustice and opposition to totalitarianism. Although in his later life he realized some of his previous misdeeds when Orwell was a young man he served as a police officer in a British controlled Burma. The Burmese people at the time were rightfully scornful towards the Europeans; this includes the young Orwell. The time that Orwell spent in Burma was not all wasted, as it inspired him to come up

Marketing Report Development for Starbucks Company- myassignmenthelp

Question: Discuss about theMarketing Report Development for Starbucks Company. Answer: Introduction Starbucks is a coffee company based in Seattle, America, with the mission of inspiring and nurturing the human kind. From the very tome of its inception, Starbucks has been a company of one of a kind. It had created a unique brand identity and image for being more successful within the global market. The company has been capable of differentiating itself in the competitive environment through different strategies. The company has always been priding itself for the assurance of quality of its products along with a distinct brand marketing strategy (Armstrong et al., 2015). The organization has always made their fine quality products speaking for themselves. This marketing report will do and internal and environmental analysis for the organization to find out the strategic intent of Starbucks. Environmental Analysis Considering the global environment of Starbucks, political factors can be very much significant for Starbucks as the rules and regulations of the countries they business with for the raw materials. The continuing international economic recession is also another factor that can affect the business of Starbucks that the company always has to deal with the rising operational and labor costs on a global level (Strauss, 2016). The rising frequency of startups can also be a huge social threat for the company. The changing patterns of work, food preferences and family patterns can also affect the business environment. However, the emerging mobile waves have helped the company to attract more customers. SWOT Analysis Strength As stated by Harrington et al. (2017) as a brand, Starbucks tends to occupy majority of the coffee industry. The brand image is quite strong due to its innovative marketing strategy such as their prominent logo and rigorous advertising campaign. It should be noted that the company mostly spends a little amount of money for their media promotions and they tend to focus on expanding the numbers of stores. Therefore it is nearly difficult for the customers to look for any substitutions. The brand is nearly present at every corner. Starbucks also utilizes their customers promoting for them while holding a drink in their hand. Weakness According to Palmer, Simmons Mason (2014) a major weakness of the brand is that it does not really have many products other than coffee. Starbucks is trying quite hard, but it has not been much successful yet. Another major weakness of the brand is the high price. There are a large section of consumers who may not opt for the brand for saving money. Starbucks also has huge lines in the peak hours. Also, Starbucks is mostly dependent on the U.S market other than any other country. Opportunities Starbucks has expanded the product lines in recent times. As indicated by Atwal Williams (2017) they are also opting for more products other than the tea and coffee. Starbucks has started promoting the food items such as brunch or breakfast foods other than the strict stereotypical coffees. Starbucks also offers happy hour facilities as money saving options for the customers. The organization should extend such deals more, so that they can attract more customers while they expand to different countries other than the European vicinity. Threats One of the major threats of Starbucks is the competitors in the market. There are several organizations such as Dunkin Donuts, Tim Hortons, Keurig give tough competition to the brand in the global market (Schlegelmilch, 2016). There is another issue that can be a significant threat to the brand is that the heath precautions that the doctors say regarding caffeine addition. The cost of coffee beans is also rising to a great extent which can make their products more expensive with the course of time. Strategic Intent: From the above analysis, it can be found out that Starbucks has to deal with the customer knowledge more. The brand should be more consumer-centric and provide more customized products. Consumer Behavior The alternative marketing strategy will target the behavior of the customers on the basis of their emotional connection, functionality which have a huge impact on the brand decision of the customers. As indicated by Vsquez Escamilla (2014) there are several times while people decide on brands on the basis of their social status and personality. As the products of Starbucks are quite expensive, it tends to provide a sense of higher social status to the consumers. Therefore, Starbucks can come up with cheaper products that are for all the customer segments. STP Strategy Starbucks tend to divide their customer base in different segments, where now the brand will focus more on the behavioral and demographic segments. According to Hsu (2014) the demographic segment is quite important to the brand as it can drive the consumers to a specific life style. Most of the times are consumers are the ones from higher income groups and come from an enjoyable environment. The brand also provides a social status to the customers. Therefore Starbucks can provide a positive attitude to the customers. Considering the targeting strategy, the brand can use undifferentiated marketing strategy by ignoring the primary differences of the market segments and target the entire market with their offers. Therefore this strategy can be applicable to all segments and will be easier to promote the brand (Tuan, 2014). Therefore, Starbucks can also position the brand as a life style brand in the global market. However, they can also provide cheaper products and pull off their new marketing strategy based on the needs and taste of people. Marketing Mix Products The Starbucks products are already considered to be good quality ones, yet expensive. However the brand can initiate few products that come under the budget (Taecharungroj, 2016). They can offer more variations in their convenience products. Price The existing pricing strategy of the brand is a combination of pricing based on competition and cost. However the brand can initiate a new pricing strategy which is comparatively cheaper, therefore more products can be sold to a larger market segment. Place Starbucks should promote their products out of the European and American countries. More stores in such countries can be very helpful for the brand (Vsquez Escamilla, 2014). The brand is mostly dependent on the American customers, however they should move out of the vicinity. Promotion Starbucks already has rigorous promotional strategies, but with a new product line, they should spend more money on the media consumption. The organization should use both the online and print media for advertising their brand and creating an identity (Strauss, 2016). During specific time of the year, the company should also come up with large discounts which will bring more customers to the brand. Such promotional strategies can bring Starbucks closer to their target customers. Metrics For the new marketing strategy, the brand should also be monitoring the particular outcomes. Starbucks should monitor the sales growth of the year after they implement the strategy to different stores across the world. The brand could also utilize its social media metrics to overview the reaction of the customers after they implement the new marketing strategy and their product line. Conclusion Starbucks has already implemented great marketing strategies; however the brand should now extend their product lines to target a greater customer segment. Starbucks can also bring up some promotional events and offer more discounts in their stores so that they can also attract customers from middle income group. Other than that, they can also stretch their product lines by putting more seasonal flavors in their product line. Therefore this marketing report has detailed the marketing strategy and recommended potential strategies for the brand. By expanding their product line and numbers of store, the brand can reach to a larger number of customers as well. Reference list Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham. Harrington, R. J., Harrington, R. J., Ottenbacher, M. C., Ottenbacher, M. C., Fauser, S., Fauser, S. (2017). QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), 551-570. Hsu, I. L. (2014). The Impacts of Social Commerce Design Model on Purchase Intention-A Case of Facebook President Starbucks Fan Page. Palmer, M., Simmons, G., Mason, K. (2014). Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.Journal of Marketing Management,30(3-4), 383-408. Schlegelmilch, B. B. (2016). The Future of Global Marketing Strategy. InGlobal Marketing Strategy(pp. 221-249). Springer International Publishing. Strauss, J. (2016).E-marketing. Routledge. Taecharungroj, V. (2016). Starbucks marketing communications strategy on Twitter.Journal of Marketing Communications, 1-19. Tuan, T. (2014). Taiwanese College Students Views on Starbucks Brand Loyalty Strategy and What Other Coffee Shops can Learn from it. Vsquez, G. A. N., Escamilla, E. M. (2014). Best practice in the use of social networks marketing strategy as in SMEs.Procedia-Social and Behavioral Sciences,148, 533-542.